Because of Roosevelt’s popularity, he was the obvious candidate for the Democrat Party. He also had friends that popular were in publishing industries such as William Randolph Kennedy. “This election was conducted in the year of great depression a time that majority of Americans were unemployed, many banks had been shut down, and industrial product had fallen about 56%. The depression became the issue for all Americans.”(The White House). Responding to the Great Depression, Roosevelt campaign was relief, reform, and recover America. Roosevelt pledged for the people that he would have a new deal to provide jobs ,make better living standard and to bring recovery to business and agriculture (This was his famous speech “I pledge you, I pledge myself, to a new deal for the American people.”), and he promised aid to farmers, public development of electric power, a balanced budget, and government policing of irresponsible private economic power. Another campaign that Roosevelt promised was to bring the end of lynching. Two African American campaigners against lynching, Mary McLeod Bethune and Walter Francis White helped him about this too.
Roosevelt won 57% of the ( 23 million popular votes to Hoover's nearly 16 million) and the electoral vote was 472 to 59 to President Herbert Hoover from republican who is running for election
It was evident that during President Hoover’s office, the economy had been spiral downward. His triumphant was the significance key to recovered America and brought America up as the world most power nation as to the world
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